BUSN2005 Marketing Concepts and Strategies

An overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company.

Credits

4

Prerequisite

Qualifying score on writing assessment test OR ENGL0930

Course Requirements and Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Learning Outcomes

The following outcomes will be addressed in the course:
Describe strategic marketing
Describe the marketing environment
Apply marketing research to marketing plan
Identify consumer buying behavior
Analyze market segments
Evaluate markets
Explain the role of product in the marketing mix
Analyze marketing channels to distribute products
Demonstrate the role of advertising and publicity in the marketing mix
Identify the role of pricing concepts in the marketing mix
Explain the role of personal selling and sales promotion in the marketing mix
Create a marketing plan for a product or service

Text and References

A list of textbooks required for this course is available at the bookstore.

Course Scheduling

The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.

Accommodations Statement

Disability Services assists students with disabilities who need accommodations to access programs, services and college activities.  If this applies to you, please contact the DS Office on your campus to initiate the accommodations process. 
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544

Campus

Brooklyn Park Campus Eden Prairie Campus 952-995-1300

Credit Details

lecture:

4

lab:

0