MGDP2030 Packaging and Display Advertising

This advanced course students explore the production of 3-D form and surface graphics. The student will use a creative approach design multiple projects including packaging, display and environmental outdoor advertising. Students will create 3-D prototypes for various packages and build models for point-of-purchase displays and large signage. Projects will be designed for inclusion in student portfolios.

Credits

3

Prerequisite

MGDP1330, MGDP1340, MGDP1350, or instructor approval

Course Requirements and Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Learning Outcomes

The following outcomes will be addressed in the course:
Demonstrate diecutting and scoring
Classify project design construction materials
Construct project prototypes to meet process specifications
Ascertain project goals with product needs
Generate marketing objective statements
Demonstrate understanding of design elements and principles
Examine materials for specific product goals
Engineer displays to fit medium and longevity of product
Diagram display advertising market for demographic audiences
Track time spent on projects
Complete project designs from sketch to final printed piece
Develop products with sociocultural considerations

Text and References

A list of textbooks required for this course is available at the bookstore.

Course Scheduling

The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.

Accommodations Statement

Disability Services assists students with disabilities who need accommodations to access programs, services and college activities.  If this applies to you, please contact the DS Office on your campus to initiate the accommodations process. 
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544

Campus

Brooklyn Park Campus 952-995-1300

Credit Details

lecture:

2

lab:

1