MGDP2040 Collateral Advertising

This advanced course examines the graphic designer's role in the layout and design of publications including booklets, brochures, direct mail and multi-page projects. Lectures and lab will cover current trends and technological practices within the graphic design industry. Students will produce comprehensive visuals for several publications using the elements and principles of design. Collateral materials created in this course will be included in the student's final portfolio.

Credits

3

Prerequisite

MGDP1330 or instructor approval

Course Requirements and Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Learning Outcomes

The following outcomes will be addressed in the course:
Ascertain which materials are best suited for a particular project
Apply industry standards when selecting colors
Calculate multiple-page document specifications
Illustrate design and market objectives
Differentiate audience market objectives when creating a project
Produce press-ready computer comps
Sketch ideas to convey strong visual thumbnails
Investigate market strategies in directmail advertising
Adapt design principles to project market goals
Integrate design trends to suit design style with market agenda
Construct finished projects to industry standards
Translate sociacultural trends for adaptation into development of projects

Text and References

A list of textbooks required for this course is available at the bookstore.

Course Scheduling

The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.

Accommodations Statement

Disability Services assists students with disabilities who need accommodations to access programs, services and college activities.  If this applies to you, please contact the DS Office on your campus to initiate the accommodations process. 
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544

Campus

Brooklyn Park Campus 952-995-1300

Credit Details

lecture:

2

lab:

1