MGDP2100 Web Design/Production

Web Analytics provides sophisticated traffic information about a website, and is a must for every business entity with an internet presence. It delivers a comprehensive array of business intelligence and visitor behavior insights. Google provides a free analytics service which has already captured a major share of the analytics market. This course will introduce the learner to Google Analytics. They will also learn about SEO, Search Engine Optimization and techniques to raise the ranking of a web site within search engines. The student will build their own web site, evaluate it for optimization and analyze the site for traffic flow.

Credits

3

Prerequisite

MGDP1250

Course Requirements and Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Learning Outcomes

The following outcomes will be addressed in the course:
Apply acquired skills from previous life experience
Utilize working independently
Apply Search Engine Optimization techniques
Assemble materials (text and images) for use in Web Site design
Apply web standards according to the World Wide Web Consortium
Distinguish audiences for intended web sites
Assemble a timeline to complete web site
Conduct regular meetings to discuss web site with client, other students and faculty
Demonstrate planning by documenting time, assets and web site workflow management
Design a web site using integrated skills
Demonstrate use of good communication through class discussions

Text and References

A list of textbooks required for this course is available at the bookstore.

Course Scheduling

The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.

Accommodations Statement

Disability Services assists students with disabilities who need accommodations to access programs, services and college activities.  If this applies to you, please contact the DS Office on your campus to initiate the accommodations process. 
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544

Campus

Brooklyn Park Campus 952-995-1300

Credit Details

lecture:

2

lab:

1