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Marketing and Sales (BP/EP) Associate in Applied Science Degree

Overview and Award Outcomes

Overview

Professionals in marketing and sales are directly involved with helping businesses expand and grow revenue. Marketing covers a broad spectrum of roles including (but not limited to) advertising, promotion, public relations, sales, branding, creative design, research, analysis and consulting. Since every business must engage in some form of marketing, career opportunities are plentiful. The successful marketing and sales professional is an effective communicator, thinks creatively, values teamwork and focuses on the needs of the customer to find the best solutions. In addition, graduates must develop the following skills: critical thinking, decision-making, problem solving, negotiation, plus excellent oral and written communication.

Award Outcomes

Develop marketing strategies based on product, price, promotion and place objectives.

Solve marketing and sales problems using critical thinking and decision making techniques.

Apply strategic marketing concepts to develop and implement a marketing plan.

Demonstrate the steps of an interactive sales process.

Collect and analyze consumer data to make informed marketing decisions.

Demonstrate effective oral and written communications skills.

Apply CRM in the concept of account management.

Utilize financial concepts in analysis of business problems.

Career Opportunities

This occupational area includes the following career titles: Marketing Specialist, Marketing Associate, Account Manager, Sales Professional, Marketing Assistant, Brand Manager, Customer Service Representative, Account Specialist, Client Relations Specialist, Sales Manager, Sales Support Specialist. Marketing and sales professionals work with virtually every industry in the American economy including healthcare, finance, real estate, insurance, manufacturing, construction, automotive and retail industries.

Program Requirements

Technical Studies Required 45 Credits

Course NumberCourse TitleCourse Credits
BUSN1000Introduction to Business

3

BUSN1020Introduction to Selling

3

BUSN1030Professional Development

3

BUSN1041Customer Relationship Management (CRM)

3

BUSN1060Territory/Account Management

3

BUSN1091Consultative Selling

3

BUSN1150Introduction to Service and Work Team Strategies

3

BUSN1200Managerial Communication

3

BUSN2005Marketing Concepts and Strategies

4

BUSN2015Marketing Applications

3

BUSN2055Principles of Management

4

BUSN2075Digital Marketing

3

BUSN2170Supervised Occupational Experience

4

CCIS1080Microsoft Office Productivity Apps 1

3

General Education Required 15 Credits

Course NumberCourse TitleCourse Credits
COMM2130Public Speaking

3

 

ENGL2121Writing and Research

4

or

ENGL2125Technical Writing

3

 

PHIL2100Critical Thinking

3

Choose any course from Goal 4 (Mathematical/Logical Reasoning) of the Minnesota Transfer Curriculum

3

Choose one of the following:

Course NumberCourse TitleCourse Credits
Any course from Goal 5 (History and the Social and Behavioral Sciences) or Goal 9 (Ethics and Civic Responsibility) of the Minnesota Transfer Curriculum

3

General Education Elective 0 Credits

Technical Studies Elective 0 Credits

Total Associate in Applied Science Degree Credits 60

Semester Sequence

Offered at Brooklyn Park and Eden Prairie

Prerequisite: Qualifying score on Computer Literacy assessment test

First Semester

Course NumberCourse TitleCourse Credits
BUSN1000Introduction to Business

3

BUSN1020Introduction to Selling

3

CCIS1080Microsoft Office Productivity Apps 1

3

ENGL2121Writing and Research

4

or

ENGL2125Technical Writing

3

Choose 3 credits from MnTC Goal Area 4

3

Total Credits  15

Second Semester

Course NumberCourse TitleCourse Credits
BUSN1091Consultative Selling

3

BUSN1150Introduction to Service and Work Team Strategies

3

BUSN2005Marketing Concepts and Strategies

4

PHIL2100Critical Thinking

3

Total Credits  13

Third Semester

Course NumberCourse TitleCourse Credits
BUSN1030Professional Development

3

BUSN1200Managerial Communication

3

BUSN2055Principles of Management

4

BUSN2075Digital Marketing

3

Choose 3 credits from MnTC Goal Area 5

3

or

Choose 3 credits from MnTC Goal Area 9

3

Total Credits  16

Fourth Semester

Course NumberCourse TitleCourse Credits
BUSN1041Customer Relationship Management (CRM)

3

BUSN1060Territory/Account Management

3

BUSN2015Marketing Applications

3

BUSN2170Supervised Occupational Experience

4

COMM2130Public Speaking

3

Total Credits  16

MnTC Goal Area 4

Hennepin Technical College’s 2000-level general education courses meet the guidelines of the Minnesota Transfer Curriculum (MnTC).

A complete list of MnTC courses and Goal Areas that can be used to meet General Education requirements can be found at www.hennepintech.edu.  The same course cannot satisfy more than one MnTC Goal Area requirement.

Course NumberCourse TitleCourse Credits
MATH2050Applications of Quantitative Reasoning

3

MATH2150Introduction to Statistics

3

MATH2200College Algebra

4

MATH2250Precalculus with Trigonometry

5

MATH2300Calculus I

5

PHIL2000Introduction to Logic

3

Choose a Total of:  3 Credits

MnTC Goal Area 5 or MnTC Goal Area 9

Course NumberCourse TitleCourse Credits
MnTC Goal Area 5

ECON2100Consumer Economics

3

ECON2200Principles of Microeconomics

3

ECON2300Principles of Macroeconomics

3

PSYC2300General Psychology

3

PSYC2310Psychology Throughout the Lifespan

3

PSYC2320Psychology of Living in the 21st Century

3

PSYC2330Abnormal Psychology

3

SOCI2000Marriage and Family

3

SOCI2100Introduction to Sociology

3

SOCI2130Food, Culture and Society

3

SOCI2200Racial and Ethnic Relations

3

or

MnTC Goal Area 9

ECON2200Principles of Microeconomics

3

PHIL2200Ethics

3

PHIL2400Medical Ethics

4

PHIL2600Environmental Ethics

3

Choose a Total of:  3 Credits

Graduation (60 Credits)

Possible 55 Credits toward Bachelor of Applied Science in Sales Management at Metro State University.

This semester sequence is a tool meant for students to discuss their schedule each semester with their faculty advisor.  Some courses may be offered only once per year and only on one campus.

Semester listings reflect the recommended sequence.  Due to circumstances beyond our control, the information herein is subject to change without notice.


6/14/2018 : BP 2508 / EP 2509