BUSN1025 Introduction to Esports Business

Professional gaming, known as esports, is one of the fastest growing global industries.  In this course, we will explore all elements of the esports ecosystem including publishers and games, platforms, players and teams, tournament and league organizers, and brands and advertisers to understand how the industry operates.  We will also investigate job and career opportunities in this dynamic industry.




Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930

Course Requirements and Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Learning Outcomes

The following outcomes will be addressed in the course:
Describe the elements of the esports ecosystem
Analyze the business models of the key companies in the esports industry
Describe the most important publishers and games in esports
Identify the most important teams and leagues in esports
Describe how esports leagues are managed
Identify the key technical challenges faced by esports companies
Describe the process for managing an esports tournament
Identify key trends in esports
Analyze career opportunities in esports
Describe branding and marketing opportunities in esports

Text and References

A list of textbooks required for this course is available at the bookstore.

Course Scheduling

The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE).  Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals.  Refer to the Course Credits section of this course outline for the credit breakdown.

Accommodations Statement

Disability Services assists students with disabilities who need accommodations to access programs, services and college activities.  If this applies to you, please contact the DS Office on your campus to initiate the accommodations process. 
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544


Brooklyn Park Campus and Eden Prairie Campus: 952-995-1300

Credit Details