MGDP1645 Social Media Production II

This course introduces students to media campaigns in a social media environment. Students will incorporate a mix of media to accomplish the goals of having multiple versions of a campaign delivered to different audiences and various online formats. Students will write a creative brief based on collected data through key marketing methods; A/B split testing on targeted audiences, and re-marketing strategies. A measurable KPI (key performance indicator) will help students develop thoughtful social media advertising. Emphasis on the tone or ”voice” gives the design meaning. Marketing to specific audiences are critical in the instant world of digital marketing on your screen. Niche markets will be planned by writing and reading market objective statements and creative briefs. Students will create content for various audiences from data collected in a marketing environment. Final produced content will be created using software from the Adobe Creative Suite.

 

This course is paired with MMVP1640 Social Media Production I (required co-registration).

Credits

2

Prerequisite

None

Course Requirements and Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Learning Outcomes

The following outcomes will be addressed in the course:
Evaluate engagement rates from case studies
Utilize data that has been previously collected to create visual solutions
Create A/B split testing on targeted audiences
Compare images for editing
Edit using digital software (Adobe Creative Suite)
Create digital marketing using the principals of design
Assemble designs for social media that will convey a themed message
Write a creative brief from a marketing plan
Create social marketing for a variety niche markets

Text and References

A list of textbooks required for this course is available at the bookstore.

Course Scheduling

The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE).  Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals.  Refer to the Course Credits section of this course outline for the credit breakdown.

Accommodations Statement

Disability Services assists students with disabilities who need accommodations to access programs, services and college activities.  If this applies to you, please contact the DS Office on your campus to initiate the accommodations process. 
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544

Campus

Brooklyn Park Campus: 952-995-1300

Credit Details

lecture:

1

lab:

1