Overview and Award Outcomes
Overview
Professionals in marketing and sales are directly involved with helping businesses expand and grow revenue. Marketing covers a broad spectrum of roles including (but not limited to) advertising, promotion, public relations, sales, branding, creative design, research, analysis and consulting. Since every business must engage in some form of marketing, career opportunities are plentiful. The successful marketing and sales professional is an effective communicator, thinks creatively, values teamwork and focuses on the needs of the customer to find the best solutions. In addition, graduates must develop the following skills: critical thinking, decision-making, problem solving, negotiation, plus excellent oral and written communication.
Award Outcomes
Develop marketing strategies based on product, price, promotion and place objectives.
Solve marketing and sales problems using critical thinking and decision making techniques.
Apply strategic marketing concepts to develop and implement a marketing plan.
Demonstrate the steps of an interactive sales process.
Collect and analyze consumer data to make informed marketing decisions.
Demonstrate effective oral and written communications skills.
Apply CRM in the concept of account management.
Utilize financial concepts in analysis of business problems.
Career Opportunities
This occupational area includes the following career titles: Marketing Specialist, Marketing Associate, Account Manager, Sales Professional, Marketing Assistant, Brand Manager, Customer Service Representative, Account Specialist, Client Relations Specialist, Sales Manager, Sales Support Specialist. Marketing and sales professionals work with virtually every industry in the American economy including healthcare, finance, real estate, insurance, manufacturing, construction, automotive and retail industries.
Semester Sequence
Offered at Brooklyn Park and Eden Prairie
Prerequisite: Qualifying score on Computer Literacy assessment test
First Semester
| BUSN1000 | Introduction to Business | 3 |
| BUSN1020 | Introduction to Selling | 3 |
| CCIS1080 | Microsoft Office Productivity Apps 1 | 3 |
| ENGL2121 | Writing and Research | 4 |
| or | |
| ENGL2125 | Technical Writing | 3 |
| Choose 3 credits from MnTC Goal Area 4 | 3 |
Third Semester
| BUSN1030 | Professional Development | 3 |
| BUSN1200 | Managerial Communication | 3 |
| BUSN2055 | Principles of Management | 4 |
| BUSN2075 | Digital Marketing | 3 |
| Choose 3 credits from MnTC Goal Area 5 | 3 |
| or | |
| Choose 3 credits from MnTC Goal Area 9 | 3 |
MnTC Goal Area 4
Hennepin Technical College’s 2000-level general education courses meet the guidelines of the Minnesota Transfer Curriculum (MnTC).
A complete list of MnTC courses and Goal Areas that can be used to meet General Education requirements can be found at www.hennepintech.edu. The same course cannot satisfy more than one MnTC Goal Area requirement.
Choose a Total of: 3 Credits
MnTC Goal Area 5 or MnTC Goal Area 9
Choose a Total of: 3 Credits
Graduation (60 Credits)
Possible 55 Credits toward Bachelor of Applied Science in Sales Management at Metro State University.
This semester sequence is a tool meant for students to discuss their schedule each semester with their faculty advisor. Some courses may be offered only once per year and only on one campus.
Semester listings reflect the recommended sequence. Due to circumstances beyond our control, the information herein is subject to change without notice.
6/24/2019 : BP 2508 / EP 2509