BUSN1041 Customer Relationship Management (CRM)
In this course, students will experience practical strategies for integrating information and technologies in order to get results. Customer Relationship Management (CRM) involves data-driven solutions that improve how salespeople do business with customers. CRM systems and applications are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data.
Prerequisite
Qualifying score on reading assessment test OR
ENGL0921 and qualifying score on writing assessment test OR
ENGL0930
Course Requirements and Evaluation
Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.
Learning Outcomes
The following outcomes will be addressed in the course:
Assess sales data in case study scenarios
Analyze territory sales goals
Forecast sales
Use sales business ratios to make sales account decisions
Create a sales prospecting plan
Apply sales account management skills
Analyze sales reports
Identify strategies for communicating sales activities
Identify CRM software applications
Text and References
A list of textbooks required for this course is available at the
bookstore.
Course Scheduling
The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.
Accommodations Statement
Disability Services assists students with disabilities who need accommodations to access programs, services and college activities. If this applies to you, please contact the DS Office on your campus to initiate the accommodations process.
Brooklyn Park Campus - 763-488-2477
Eden Prairie Campus – 952-995-1544
Campus
Brooklyn Park Campus and Eden Prairie Campus: 952-995-1300
Credit Details