MMVP1640 Social Media Production I
This course will introduce students to creating a social media campaign using still photos, graphics, video and written media to develop social media content. Students will analyze and present data in order to address organizational issues and make strategic decisions. Students will design and develop social media strategies and tactics. This course will be paired with MGDP1645 Social Media Solutions II.
Prerequisite
None
Course Requirements and Evaluation
Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.
Learning Outcomes
The following outcomes will be addressed in the course:
Compare various social media platforms
Design social media presentation assets
Create a social media campaign using a video platform
Create a social media campaign using Facebook
Create a social media campaign using Twitter
Create a social media campaign using YouTube
Create a social media campaign using LinkedIn
Create a social media campaign using Instagram and Snapchat
Develop social customer strategy
Analyze social media strategies for effectiveness
Text and References
A list of textbooks required for this course is available at the
bookstore.
Course Scheduling
The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Course Credits section of this course outline for the credit breakdown.
Accommodations Statement
Access Services - Reasonable accommodations are available to qualified students with documented disabilities. Upon attending an intake meeting with Access Services, qualified students will receive a letter listing the approved accommodations that they may provide to their instructors. If you have a documented disability that may require accommodations, contact HTC Access Services at
AccessServices@hennepintech.edu or
https://hennepintech.edu/current-students/access-services/index.html.
Campus
Brooklyn Park Campus: 952-995-1300
Credit Details