Overview and Award Outcomes
Overview
This certificate combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, process, and practice of digital marketing. The aim of the certificate is to present the most current thinking in digital marketing as well as provide learners the opportunity to apply ideas and develop useful digital marketing skills.
Award Outcomes
Demonstrate effective business communication skills
Demonstrate interpersonal skills
Demonstrate team building skills
Demonstrate professional business behavior
Create a digital marketing strategy as part of a marketing plan
Demonstrate the use of digital marketing and social media to stimulate traffic, engagement, and brand awareness
Career Opportunities
SEO Specialist, Content Marketer, Social Media Manager, Digital Advertising Manager, Data Analyst
Semester Sequence
Offered at Brooklyn Park and Eden Prairie
Graduation (16 Credits)
This semester sequence is a tool meant for students to discuss their schedule each semester with their faculty advisor. Some courses may be offered only once per year and only on one campus.
Semester listings reflect the recommended sequence. Due to circumstances beyond our control, the information herein is subject to change without notice.
3/8/2024 : BP 2544 / EP 2545