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Digital Marketing Occupational Certificate

 

Overview and Award Outcomes

Overview

This certificate combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, process, and practice of digital marketing. The aim of the certificate is to present the most current thinking in digital marketing as well as provide learners the opportunity to apply ideas and develop useful digital marketing skills.

Award Outcomes

Demonstrate effective business communication skills

Demonstrate interpersonal skills

Demonstrate team building skills

Demonstrate professional business behavior

Create a digital marketing strategy as part of a marketing plan

Demonstrate the use of digital marketing and social media to stimulate traffic, engagement, and brand awareness

Career Opportunities

SEO Specialist, Content Marketer, Social Media Manager, Digital Advertising Manager, Data Analyst

Program Requirements

Technical Studies Required 16 Credits

Course NumberCourse TitleCourse Credits
BUSN1000Principles of Business

3

BUSN1020Principles of Selling

3

BUSN2005Principles of Marketing

4

BUSN2060Business Research and Analytics

3

BUSN2075Digital Marketing

3

General Education Required 0 Credits

Course NumberCourse TitleCourse Credits

General Education Elective 0 Credits

Course NumberCourse TitleCourse Credits

Technical Studies Elective 0 Credits

Course NumberCourse TitleCourse Credits

Total Occupational Certificate Credits 16

Course NumberCourse TitleCourse Credits

Semester Sequence

Offered at Brooklyn Park and Eden Prairie

First Semester

 
Course NumberCourse TitleCourse Credits
BUSN1000Principles of Business

3

BUSN1020Principles of Selling

3

BUSN2005Principles of Marketing

4

BUSN2060Business Research and Analytics

3

BUSN2075Digital Marketing

3

Total Credits  16

Graduation (16 Credits)

This semester sequence is a tool meant for students to discuss their schedule each semester with their faculty advisor.  Some courses may be offered only once per year and only on one campus.

Semester listings reflect the recommended sequence.  Due to circumstances beyond our control, the information herein is subject to change without notice.


3/8/2024 : BP 2544 / EP 2545