Overview and Award Outcomes
Overview
Professionals in marketing and sales are directly involved with helping businesses expand and grow revenue. Marketing covers a broad spectrum of roles including (but not limited to) advertising, promotion, public relations, sales, branding, creative design, research, analysis and consulting. Since every business must engage in some form of marketing, career opportunities are plentiful. The successful marketing and sales professional is an effective communicator, thinks creatively, values teamwork and focuses on the needs of the customer to find the best solutions. In addition, graduates must develop the following skills: critical thinking, decision-making, problem solving, negotiation, plus excellent oral and written communication.
Award Outcomes
Demonstrate effective business communication skills
Demonstrate interpersonal skills
Demonstrate team building skills
Demonstrate professional business behavior
Solve business problems using critical thinking techniques
Apply marketing concepts and strategies to business decision making
Apply management concepts to business problems
Analyze business problems using financial concepts
Solve marketing and sales problems using critical thinking skills
Apply strategic marketing concepts to develop and implement a marketing plan
Demonstrate the steps of an interactive sales process
Career Opportunities
This occupational area includes the following career titles: Marketing Specialist, Marketing Associate, Account Manager, Sales Professional, Marketing Assistant, Brand Manager, Customer Service Representative, Account Specialist, Client Relations Specialist, Sales Manager, Sales Support Specialist. Marketing and sales professionals work with virtually every industry in the American economy including healthcare, finance, real estate, insurance, manufacturing, construction, automotive and retail industries.
Program Requirements
Technical Studies Required 41 Credits
General Education Required 15 Credits
| COMM1280 | Public Speaking | 3 |
| | |
| ENGL1070 | Technical Writing | 3 |
| or | |
| ENGL1100 | Writing and Research | 4 |
| | |
| PHIL1100 | Critical Thinking for College Success | 3 |
| Choose any course from MnTC Goal Area 4 (Mathematical/Logical Reasoning) | 3 |
Choose one of the following:
| Any course from Goal 5 (History and the Social and Behavioral Sciences) or Goal 9 (Ethics and Civic Responsibility) of the Minnesota Transfer Curriculum | 3 |
General Education Elective 0 Credits
Technical Studies Elective 4 Credits
Any Business (BUSN), Accounting Careers (ACCT), or Information Technology (ITEC) course that is not required for this award may be used as an elective.
Total Associate in Applied Science Degree Credits 60
Semester Sequence
Offered at Brooklyn Park and Eden Prairie
Prerequisite: Qualifying score on Computer Literacy assessment test
First Semester
| BUSN1000 | Principles of Business | 3 |
| BUSN1020 | Principles of Selling | 3 |
| ITEC1080 | Microsoft Productivity Apps 1 | 3 |
| ENGL1070 | Technical Writing | 3 |
| or | |
| ENGL1100 | Writing and Research | 4 |
| Choose 3 credits from MnTC Goal Area 4 | 3 |
Third Semester
| BUSN1200 | Business Communication | 3 |
| BUSN2055 | Principles of Management | 4 |
| BUSN2070 | Integrated Service Marketing | 3 |
| BUSN2075 | Digital Marketing | 3 |
| Choose 3 credits from MnTC Goal Area 5 | 3 |
| or | |
| Choose 3 credits from MnTC Goal Area 9 | 3 |
Fourth Semester
| BUSN1041 | Customer Relationship Management (CRM) | 3 |
| BUSN2080 | Project Management | 3 |
| COMM1280 | Public Speaking | 3 |
| Technical Studies Electives | 4 |
Technical Studies Electives
Any Business (BUSN), Accounting Careers (ACCT), or Information Technology (ITEC) course that is not required for this award may be used as an elective.
Choose a Total of: 4 Credits
MnTC Goal Area 4
Hennepin Technical College’s 2000-level general education courses meet the guidelines of the Minnesota Transfer Curriculum (MnTC).
A complete list of MnTC courses and Goal Areas that can be used to meet General Education requirements can be found at www.hennepintech.edu. The same course cannot satisfy more than one MnTC Goal Area requirement.
Choose a Total of: 3 Credits
MnTC Goal Area 5 or MnTC Goal Area 9
Choose a Total of: 3 Credits
Graduation (60 Credits)
Possible 55 Credits toward Bachelor of Applied Science in Sales Management at Metro State University.
This semester sequence is a tool meant for students to discuss their schedule each semester with their faculty advisor. Some courses may be offered only once per year and only on one campus.
Semester listings reflect the recommended sequence. Due to circumstances beyond our control, the information herein is subject to change without notice.
2/28/2024 : BP 2508 / EP 2509