BUSN2070 Integrated Service Marketing
This course will introduce students to the global service economy. Strategies will be discussed to develop business differentiation around service satisfaction and service quality. Students will develop approaches to build loyalty and retention to create a world class service driven organization.
Prerequisite
Qualifying score on reading assessment test OR
ENGL0921
Course Requirements and Evaluation
Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.
Learning Outcomes
The following outcomes will be addressed in the course:
Define service marketing and the global service economy
Describe how service marketing is influenced by consumer behavior and decisions
Describe the service delivery process
Describe strategies to provide strong service to prospects and customers
Explain how to develop business differentiation around service
Defining ways to measure customer satisfaction and service quality
Analyze best approaches to build loyalty and retention to create a world class service driven organization
Identify pricing strategy in service marketing
Describe the service value proposition, positioning, and quality considerations
Describe methods of measuring service effectiveness
Define service recovery and describe the process
Text and References
A list of textbooks required for this course is available at the
campus store and in eServices.
Course Scheduling
The scheduled hours of instruction include sixteen hours for each lecture credit, thirty-two hours for each lab credit, and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations, or discussions with the entire class or with small groups or individuals. Refer to the Course Credits section of this course outline for the credit breakdown.
Accommodations Statement
Access Services - Reasonable accommodations are available to qualified students with documented disabilities. Upon attending an intake meeting with Access Services, qualified students will receive a letter listing the approved accommodations that they may provide to their instructors. If you have a documented disability that may require accommodations, contact HTC Access Services at
AccessServices@hennepintech.edu or
https://hennepintech.edu/current-students/access-services/index.html.
Campus
Brooklyn Park Campus and Eden Prairie Campus: 952-995-1300
Credit Details