BUSN2015 Marketing Applications
Marketing involves all of the activities that help businesses reach their target market(s) effectively including public relations, sales promotion, advertising, social media, pricing, distribution and many other functions. In this course, students will gain practical experience in applying these activities through projects and case studies related to the development of a marketing plan. In addition, students will experience the importance of aligning their marketing objectives with the strategic goals of a business organization.
Prerequisite
Qualifying score on reading assessment test OR
ENGL0921 and qualifying score on writing assessment test OR
ENGL0930
Course Requirements and Evaluation
Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.
Learning Outcomes
The following outcomes will be addressed in the course:
Identify the strategic business goals of a business organization
Develop marketing objectives for a product or service aligned with the goals of a business organization
Apply the four primary functions of a Marketing Strategy
Apply effective tactics for target market selection, segmentation and positioning
Present an advertising campaign as part of a marketing strategy
Present a social media campaign as part of a marketing strategy
Present a sales promotion plan as part of a marketing strategy
Develop a pricing and distribution plan as part of a marketing strategy
Create a sales strategy for a business organization as part of a marketing strategy
Text and References
A list of textbooks required for this course is available at the
campus store and in eServices.
Course Scheduling
The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.
Accommodations Statement
Access Services - Reasonable accommodations are available to qualified students with documented disabilities. Upon attending an intake meeting with Access Services, qualified students will receive a letter listing the approved accommodations that they may provide to their instructors. If you have a documented disability that may require accommodations, contact HTC Access Services at
AccessServices@hennepintech.edu or
https://hennepintech.edu/current-students/access-services/index.html.
Campus
Brooklyn Park Campus and Eden Prairie Campus: 952-995-1300
Credit Details