BUSN2040 Introduction to Event Planning
A career in event planning covers a broad array of industries and types of meeting including corporate meetings, trade shows and expos, weddings, sporting events, fundraising and concerts. In this course, students will learn about the man career opportunities in this field, and the basic skills required for an event planner. The course provides an introduction to client relationships, industry partnerships and the planning process that will drive success!
Prerequisite
Qualifying score on reading assessment test OR
ENGL0921 and qualifying score on writing assessment test OR
ENGL0930
Course Requirements and Evaluation
Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.
Learning Outcomes
The following outcomes will be addressed in the course:
Identify meeting planning process basics
Describe the opportunities in the event planning industry
Recognize aspects of corporate events, special events and public events
Apply financial management to meeting and events
Identify the importance of client/vendor relations
Describe effective networking for the meeting and events industry
Identify event marketing and promotion strategies
Describe aspects of non-profit and fundraising events
Identify meeting planning logistics
Text and References
A list of textbooks required for this course is available at the
campus store and in eServices.
Course Scheduling
The scheduled hours of instruction include sixteen hours for each lecture credit, thirty two hours for each lab credit and forty hours for each credit of supervised occupational experience (SOE). Lecture credit may include formal or impromptu lectures, demonstrations or discussions with the entire class or with small groups or individuals. Refer to the Credit Details section of this course outline for the credit breakdown.
Accommodations Statement
Access Services - Reasonable accommodations are available to qualified students with documented disabilities. Upon attending an intake meeting with Access Services, qualified students will receive a letter listing the approved accommodations that they may provide to their instructors. If you have a documented disability that may require accommodations, contact HTC Access Services at
AccessServices@hennepintech.edu or
https://hennepintech.edu/current-students/access-services/index.html.
Campus
Brooklyn Park Campus and Eden Prairie Campus: 952-995-1300
Credit Details